Steve Weil, President and Chief Creative Officer of Rockmount Ranch Wear, joins us to talk about what it takes to keep a family business alive across generations. Now leading the iconic western wear brand into its fourth generation, Steve shares stories from growing up around the company and learning from the family before him — along with the pressure and pride that comes with protecting a name that's been woven into American fashion history for decades. He also gives us a glimpse behind the scenes at some of the notable musicians, actors, and style icons who've made Rockmount a go-to over the years. It's a conversation about heritage, hard work, and what it really means to carry a family legacy forward. Thank you to our sponsors: UCLA Health, Meissner, Yardi, Limoneira, the Ventura County Community Foundation and the Santa Barbara Foundation.
Steve Weil, President and Chief Creative Officer of Rockmount Ranch Wear, joins us to talk about what it takes to keep a family business alive across generations. Now leading the iconic western wear brand into its fourth generation, Steve shares stories from growing up around the company and learning from the family before him — along with the pressure and pride that comes with protecting a name that's been woven into American fashion history for decades. He also gives us a glimpse behind the scenes at some of the notable musicians, actors, and style icons who've made Rockmount a go-to over the years. It's a conversation about heritage, hard work, and what it really means to carry a family legacy forward.
Thank you to our sponsors: UCLA Health, Meissner, Yardi, Limoneira, the Ventura County Community Foundation and the Santa Barbara Foundation.